Category: ixmadcnfopue

Age and environment of Miocene-Pliocene glaciomarine deposits, James Ross Island, Antarctica

first_imgKnowledge of the late Miocene-Pliocene climate of West Antarctica, recorded by sedimentary units within the James Ross Island Volcanic Group, is still fragmentary. Late Miocene glacio-marine deposits at the base of the group in eastern James Ross Island (Hobbs Glacier Formation) and Late Pliocene (3 Ma) interglacial strata at its local top on Cockburn Island (Cockburn Island Formation) have been studied extensively, but other Neogene sedimentary rocks on James Ross Island have thus far not been considered in great detail. Here, we document two further occurrences of glaciomarine strata, included in an expanded Hobbs Glacier Formation, which demonstrate the stratigraphic complexity of the James Ross Island Volcanic Group: reworked diamictites intercalated within the volcanic sequence at Fiordo Belen, northern James Ross Island, are dated by Ar-40/Ar-39 and Sr-87/Sr-86 at c. 7 Ma (Late Miocene), but massive diamictites which underlie volcanic rocks near Cape Gage, oil eastern James Ross Island, yielded an Ar-Ar age of < 3.1 Ma (Late Pliocene). These age assignments are confirmed by benthic foraminiferal index species of the genus Ammoelphidiella. The geological setting and Cassididina-dominated foraminiferal biofacies of the rocks at Fiordo Belen suggest deposition in water depths of 150-200 m. The periglacial deposits and waterlain tills at Cape Gage were deposited at shallower depths (< 100 in), as indicated by all abundance of the pectinid bivalve 'Zygochlamys' anderssoni and the epibiotic foram Cibicides lobatulus. Macrofaunal and foraminiferal biofacies of glaciomarine and interglacial deposits share many similarities, which suggests that temperature is not the dominant factor in the distribution of late Neogene Antarctic biota. Approximately 10 m.y. of Miocene-Pliocene climatic record is preserved within the rock sequence of the James Ross Island Volcanic Group. Prevailing glacial conditions were punctuated by interglacial conditions around 3 Ma.last_img read more

Google gathers senior estate agency for invite-only digital seminar

first_imgHome » News » Marketing » Google gathers senior estate agency for invite-only digital seminar previous nextProptechGoogle gathers senior estate agency for invite-only digital seminarExecutive from corporate and independent agents met in London to find out how to tackle hybrid/online competition, GDPR and wining instructions.Nigel Lewis18th May 20180936 Views After a nearly ten-year hiatus tech giant Google appears to have begun re-engaging face-to-face with the property industry.During the late noughties there was an outcry when it appeared that Google might begin targeting consumers directly and cut out agents from the property selling and renting process, although this was denied by the tech giant at the time.Nevertheless, the Californian-based online search firm subsequently scaled down its attempts to court the ‘for sale by owner’ sector and concentrated instead on other markets, much to the relief of agents.But now it’s back. The tech giant this week opened the doors of its UK head office to host a meeting of estate agents to mull over how to get instructions online.One of Google’s more senior UK executives, Harvard-educated Roxanne Brownlee (pictured), who works with larger, high-growth clients, did the presenting.Google, along with digital agency Fountain and 24/7 live managed live chat firm Yomdel, also offered up online strategies to help combat the challenges of competition from online hybrid agents, the privacy issues created by GDPR and Brexit.And Fountain should know – it helped hybrid agency Ewemove achieve rapid growth during its start-up phase.“Yomdel and Fountain began working together on EweMove in 2014, and since then we have developed unique approaches to generating quality traffic and then turning [it] into high-converting business opportunities,” says Yomdel founder Andy Soloman.No-brainer?“It’s a complete no-brainer for any business – invest in getting the right clicks as well as ensuring you also put in place the ability to maximise conversion.”Senior industry figures from dozens of leading estate agents attended the event including those from Knight Frank, Hunters, Carter Jonas, Miles & Barr and Arun Estates, all of whom were ushered into its deck-chair strewn UK offices to hear from Google how to generate more direct traffic to their websites and convert it into instructions.GDPR knight frank Google Miles & Barr hybrid Hunters Carter Jonas May 18, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more

Hertford College commits to net-zero carbon emissions by 2030

first_imgHertford College has announced that they will be setting a new aim to reach net-zero emissions and net biodiversity gain by 2030 as “a matter of urgency.” The college will be committing to a set of changes to reach this goal, including an audit of their current emissions, ensuring that Hertford’s investment policies “sustainable and climate-conscious investment standards,” and setting up a Sustainability Board consisting of the Principal alongside students and academics. This comes after the Oxford Climate Justice Campaign released a report calling on the University to “make a concerted effort to square its financial connections with its ambitious sustainability goals.” Earlier this year, the University launched its new Sustainability Strategy, setting out aims to “achieve net zero carbon and biodiversity net gain by 2035” through ten priority areas. Oxford City Council set an aim last year to reach net-zero emissions by the end of 2020 and was able to reach its target of a 40% reduction in carbon emissions based on a 2005 baseline.Tom Fletcher CMG, Hertford College Principal, said: “Getting Hertford to net-zero is an ambition that both unites our community and can only be delivered by the community as a whole. But it is just part of our wider ambition on confronting the climate crisis. Alongside the Sustainability Action Plan, we will continue to champion teaching and research on environmental change – from understanding climate events like floods and droughts to thinking about corporate climate risk management, the impacts of nature conservation, and sustainable models for food and agriculture. We will also support the personal and academic development of our students who will lead the local, national and global response to the climate crisis in the future.“David Rom, the JCR Environment and Ethics representative, said: “The Sustainability Board is anything but a top-down hierarchy – everybody is enthusiastic about involving the whole Hertford community in reaching the ambitious goals of net-zero carbon emissions and a biodiversity net gain by 2030. I strongly believe that our college can pioneer an Oxford-wide effort in tackling the climate crisis.”Alex Clark, DPhil researcher at Hertford College and Oxford’s Smith School of Enterprise and the Environment said: “It’s great to see Hertford embrace the urgency of environmental challenges and take responsibility for them by committing itself to this ambitious programme. Minimising the footprint of the college itself is of course important and commendable, but it is particularly encouraging to see an ambition for wider systemic change, where our actions and research can influence the behaviour of those beyond the college.”Image Credit: CameliaTWU / CC BY-NC-ND 2.0last_img read more

Wilson Plumbing Donates Easter Dinners for Assisted Living Residents

first_imgOcean City’s Tony Wilson, left, looks on from a safe distance as staffers from Marsini’s Kitchen deliver Easter dinners to residents of the Wesley by the Bay assisted living facility. (Photos courtesy of OCNJ CARE)  By TIM KELLYResidents of the Wesley by the Bay assisted living facility received free, hearty Easter Sunday dinners, courtesy of Wilson Plumbing and Heating of Ocean City.The Easter afternoon drop-off of the meals was attended by Wilson Plumbing and Heating’s proprietor Anthony “Tony” Wilson, who heard there was a need for the donation through Drew Fasy, the chairman of OCNJ CARE. Wilson serves on OCNJ CARE as one of its captains for the city’s Third Ward and is also the ward’s representative on City Council.OCNJ CARE is a nonprofit group set up to identify community needs, recruit volunteers, raise money and allocate resources to help locals in need due to the COVID-19 outbreak.“Drew identified the need, and a great opportunity for us to give something back to the community,” said Wilson. Wilson Plumbing and Heating’s donation to Wesley by the Bay, part of the United Methodist Communities system located at 2401 Bay Avenue, covered the cost of 64 complete Easter dinners.They were prepared by Marsini’s Kitchen restaurant of Somers Point, which has been very active in its own right, making their own food donations and delivering them throughout Ocean City and the mainland during the coronavirus pandemic. The authentic Italian restaurant at 12 E. Maryland Ave. in Somers Point boxed the meals, loaded them up in a van for transport and delivered them to the facility. Wilson accompanied the restaurant staffers and was overwhelmed by the reaction of the Wesley by the Bay workers and community members. Protected from the coronavirus by gloves and masks, Mike Connolly, left, and Carlo Marsini of Marsini’s Kitchen deliver the Easter meals at Wesley by the Bay.As is the case with most other assisted living facilities, the Wesley by the Bay residents have been under a stay-at-home quarantine that excludes visits from family members and friends. The donation of a traditional Easter dinner with all the trimmings was a highlight of day for the residents, Fasy said. Wilson looked on with appreciation but at a safe social distancing location.“The staff had their hands full, so I pretty much tried to stay out of the way,” Wilson said with a laugh. “It was clear how appreciative they were to receive the food.”“It is a good feeling (to make the donation),” he added. “We just tried to chip in our proverbial two cents.”Fasy was appreciative as well. “This is exactly the type of scenario we like to see – the type of scenario we hoped would occur when (OCNJ CARE) was re-started,” Fasy said. “This did a great service to some people who really needed the boost.”Bags of Easter dinners await delivery.last_img read more

KeyChoc launches hire deal

first_imgKeyChoc’s new chocolate processing machinery hire service lets customers borrow equipment on a short- or long-term basis.Companies can use machines to provide more capacity at seasonal peaks, fulfil one-off large orders and trial models before making purchase decisions. They can also be hired for special projects, demonstrations or exhibitions. Machines available for hire include the MM series of moulding machines, CH series of melting/holding tanks and BT series of automatic batch temperers.KeyChoc has also launched MarketPlace a platform for companies to buy and sell second-hand or surplus machinery. Similar to a classified listings format, Marketplace allows sellers to offer their surplus machinery to a highly targeted audience.last_img read more

moe. Announces NYC Brooklyn Bowl Show Ahead Of Beacon Theatre Performance

first_imgmoe. has announced their return to the Brooklyn Bowl on February 22nd, 2019. A limited pre-sale will begin today at 1 PM ET, followed by a public on-sale this Friday, January 4th at 10 AM ET.In the early weeks of 2019, moe. will host their third-ever tropical throe.down in Runaway Bay, Jamaica. Then, moe.’s winter tour will kick off on Friday, February 15th and Saturday, February 16th at the State Theatre in Portland, Maine. From there, on Sunday, February 17th, moe. will make their way to The Strand in Providence, RI. Then, the band will head to Rutland, VT on February 20th and Concord, NH on February 21st before landing in the Big Apple for the newly-announced Brooklyn Bowl show on February 22nd, followed by a performance at the storied Beacon Theatre on Saturday, February 23rd.The Buffalo rockers will perform a two-night run with Pigeons Playing Ping Pong at Brooklyn Bowl in Las Vegas, NV on March 8th and 9th. moe. will also play the night before (3/7) in Stateline, NV, and the night after (3/10) in Park City, UT. Following that four-night stretch, moe. will head to Belly Up in Aspen, CO for two nights of acoustic performances on March 13th and March 14th.In addition to these winter dates, moe. recently announced their triumphant return to Colorado with a two-night run in 2019. On Friday, May 31st, they will perform at the Ogden Theatre in Denver, CO. Then, on Saturday, June 1st, they’ll make their return to Red Rocks Amphitheatre alongside Mike Gordon and White Denim. They will also perform the Peach Music Festival on July 25th. For more information on upcoming tour dates, head to the band’s website.last_img read more

College names new faculty deans for five Houses

first_img The Daily Gazette Sign up for daily emails to get the latest Harvard news. Rakesh Khurana, Danoff Dean of Harvard College, announced the appointments of new faculty deans for five Houses: Ian Jared Miller and Crate Herbert to Cabot, Eric Beerbohm and Leslie Duhaylongsod to Quincy, Stephen Chong and Kiran Gajwani to Winthrop, Stephanie Paulsell and Kevin Madigan to Eliot, and David Deming and Janine Santimauro to Kirkland. All will take their posts July 1.“I am delighted to welcome our new Faculty Deans,” Khurana said. “I know that each of them will bring remarkable compassion, thoughtfulness, and enthusiasm to our House communities. Our residential Houses play a critical role in bringing together a diverse, intergenerational community from different backgrounds and points of view. Our collective purpose has never been more important, and we are so fortunate to be appointing Faculty Deans who will help us build welcoming and inclusive communities for students to live and learn together.”Winthrop House Faculty Deans Stephen Chong and Kiran Gajwani with 5-month-old son Bodhi and dog Annie. Photo by Amanda Macchia PhotographyStephen Chong and Kiran GajwaniChong is a Gordon McKay Professor of Computer Science in the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS). He is also co-director of undergraduate studies for computer science. Chong received his Ph.D. from Cornell University (where he and Gajwani met), and his bachelor’s from Victoria University of Wellington, New Zealand.Gajwani is a lecturer/adviser and associate director of undergraduate advising in economics, where she teaches development economics and a senior thesis research seminar. She earned her undergraduate degree from Binghamton University and her Ph.D. in applied economics from Cornell.“We are really excited to get to know the Winthrop community, learn their traditions, and create new ways to honor the community,” said Chong, who described feeling “honored, excited, and humbled” at the new role. “Given the current state of the world, we think it’s an especially important time to be part of helping the next generation of leaders, thinkers, and creators navigate through these difficult times — and for us to be able to learn with and from the students.”Gajwani said the Economics Department’s work during the past 10 years to revamp advising and the undergraduate program to provide more personalized attention to students and concentrators strengthened her “belief in the importance of high-quality guidance and mentorship during students’ college years.“The value I place on advising and mentoring students largely comes from the enormous benefit I have received from caring advisers and mentors in my own life, especially during my undergraduate years. Additionally, my dad instilled in me a huge appreciation for the value of education. I genuinely believe that care for and mentorship of students — especially during college — can have lifelong impacts,” she said.The couple will live in Winthrop with their 5-month-old son, Bodhi, and beloved dog, Annie.Cabot House Faculty Deans Ian Jared Miller and Crate Herbert with son Lian Herbert. Photo Courtesy of Ian Jared Miller and Crate HerbertIan Jared Miller and Crate HerbertMiller is a professor of history and affiliate professor in the departments of History of Science and East Asian Languages and Civilizations. The chair of the Program in History and East Asian Languages (HEAL), his research is focused on the history of energy and environment in Japan and East Asia.Miller served as director of undergraduate studies in the History Department and will return to the role in 2021. His current forthcoming books include “Fueling Tokyo: Japan in the Age of Global Energy” and as co-editor, “Oceanic Japan: The Archipelago in Pacific and Global History.” He and Herbert consider Japan their second home.In her role as executive director of development for SEAS, Herbert works closely with colleagues in the Faculty of Arts and Sciences and the University, providing strategic leadership for all SEAS development activities. She previously served in a number of leadership roles within FAS development during her 13 years at Harvard. Before her time in higher education, she enjoyed an international singing career in opera and oratorio. Her interest in fundraising began at Women at Risk, a high-risk breast cancer program at Columbia University Medical Center, which funded research and resources for uninsured patients in New York City.“We see the deanships as powerful mechanisms in creating a Harvard that is capable not merely of accommodating difference but of becoming different,” Miller said. “Harvard is in the midst of a massive cultural shift. We are asking ourselves what parts of the culture should endure while other symbols or traditions require shedding or reframing for the University to remain a beacon of excellence — for everyone. It is a troubling, challenging time, and we want to contribute.”Added Herbert: “We are humbled by this appointment, especially in these difficult times, and we are eager to work with the Cabot community to find ways to move forward together. The Cabot motto, Semper cor, or ‘Always heart,’ has never felt more urgent. We are excited by the job, which will be as fun as it is important, and honored to be able to step into a community that is so mindful and intentional.”Miller is a serious cook while Herbert loves to dance. Both are giant Celtics fans and will live in Cabot with their 15-year-old son, Liam, who loves basketball and video games; their dog, Sadie; and their lap cat, Hoot.Kirkland House Faculty Deans David Deming and Janine Santimauro.David Deming and Janine SantimauroDeming is a professor of education and economics at the Harvard Graduate School of Education and a professor of public policy at the Harvard Kennedy School, where he is also the faculty director of the Malcolm Wiener Center for Social Policy. Deming attended Ohio State University for his undergraduate studies; University of California, Berkeley, for his master’s; and received his Ph.D. in public policy from Harvard University. This former Buckeye’s research focuses on higher education, economic inequality, skills, technology, and the future of the labor market. He is a principal investigator at Opportunity Insight’s CLIMB Initiative, a program that studies the role of higher education in social mobility and how to improve it. Deming recently won the David N. Kershaw Prize, awarded biannually to scholars under the age of 40 who have made distinguished contributions to public policy and management.Santimauro is the vice president of network development and strategic partnerships at Boston Children’s Hospital, where she helps improve access to pediatric specialty care in the New England region. Before that she was the executive director of Boston Children’s Heart Center. Santimauro has 20 years of health care strategy, management, and policy experience at the local and national levels. She graduated from Villanova University with a B.S. in business administration and finance, and holds master’s degrees in public policy and public health from U.C. Berkeley, where she and Deming met.;“Joining the wonderful community of students, tutors, and staff at Kirkland is a dream come true,” Deming said. “Working closely with students is the most delightful and rewarding part of my job as a faculty member. The Faculty Deanship means that we can deepen our connections to students and to the larger Harvard community. Janine and I can’t wait to get started.”Along with bringing their children, Maia, 10, and Serena, 8, to Kirkland, the pair hope to welcome a puppy to the House family in the fall. Quincy House Faculty Deans Eric Beerbohm and Leslie Duhaylongsod. Photo by Tricia SaxlerEric Beerbohm and Leslie DuhaylongsodBeerbohm is professor of government and a faculty affiliate in the Department of Philosophy. He chairs the Committee on Degrees in Social Studies and was founding director of the Undergraduate Fellowship Program at the Edmond J. Safra Center for Ethics. His research focuses on theories of democracy, equality, and political ethics, and he is currently completing a book on the distinct threat that gaslighting poses to democratic citizenship and systems.Duhaylongsod is an assistant professor in secondary and higher education at the School of Education at Salem State University, where she helps lead efforts to recruit and retain students of color in teacher licensure programs. Her research interests include the implementation of innovative curriculum and professional learning in science, social studies, and civics. Previously, she spent nine years as a middle school teacher.“Our whole family is excited to get to know the students, the House team, and Quincy’s rich and offbeat traditions. Conversing with our remarkable students about big and small things will be a source of energy and hope for us. We look forward to engaging in everything from IMs to the Philosophical Society to the InQlusivity initiative. We also want to help strengthen Quincy’s capacity to meet the needs of the students in these challenging times,” said Beerbohm.Added Duhaylongsod: “We were struck by the distinctive way that Harvard Houses serve as sites of both intellectual and social transformation. We come from very different backgrounds, culturally and socio-economically. Stanford’s community service dorm (where we met as undergraduates) connected us. As faculty deans, we want to help foster a community where students form meaningful connections with others who are not like them.”They love to play sports, read, hike, and look for frogs with their sons, Justin, 9, and Nate, 5.Eliot House Faculty Deans Kevin Madigan and Stephanie Paulsell. Photo by Amanda MadiganStephanie Paulsell and Kevin MadiganPaulsell is the Susan Shallcross Swartz Professor of the Practice of Christian Studies at Harvard Divinity School and the Interim Pusey Minister in the Memorial Church. Born and raised in North Carolina, Paulsell is a scholar of religion and literature and has been teaching at Harvard Divinity School since 2001. Her recent publications focus on novelists Virginia Woolf and Toni Morrison and their engagement with religion in their work. This summer, she’s working with Eliot House junior Elizabeth Propst on a project on medieval women writers.Madigan, the Winn Professor of Ecclesiastical History, has been at Harvard since 2000. He is a historian of fascism, anti-Semitism, and the history of Christianity. Madigan earned his bachelor’s from the College of the Holy Cross, his master’s in English at the University of Virginia, and an additional master’s and Ph.D. at the University of Chicago. He teaches a popular course on the Holocaust for first-year students and began teaching it as a general education course last year. Madigan was among the “Favorite Professors” designated by the Class of 2020 in this year’s yearbook.“The Eliot students we’ve gotten to know over the years have always spoken so lovingly of their House, and the students and staff we met during the search process were full of great ideas for the Eliot community as we move together through this pivotal moment in history,” Paulsell said. “We want to help create a welcoming and lively home for students — a place where they can relax, be present to and for one another, pursue their interests and aspirations, and connect with others within Harvard and beyond its gates.”“I have been tinkering with the idea of researching and writing, with interested students, a short history of Eliot House,” said Madigan, who looks forward to joining students on the Ultimate Frisbee field and basketball court. “I mean, can you imagine the market for that?”The new Eliot deans enjoy spending time with their daughter, Amanda, who just graduated from Brown University and will be attending Harvard Law School in the fall, and their Abyssinian cat named Ringo.last_img read more

Professor awarded $3 million

first_imgWith a $3 million grant at her disposal, assistant professor of psychology Kristin Valentino will be able to test a maltreatment intervention program for local families. Valentino received a grant from the Eunice K. Shriver National Institute of Child Health and Human Development to further her program that helps preschool age children in families with maltreatment problems, Valentino said. She said the program partners with the Department of Child Services in St. Joseph County. The brief intervention program works with preschool age children and their mothers through six weekly home-based sessions. The sessions focus on enhancing mother-child communication and emotional support, Valentino said. Valentino said she the pilot program work’s success lies in the simple skills taught to help improve the lives of the participating families, She said these skills include emphasizing a child’s feelings and resolving negative emotions. “We focus on three primary skills for mothers: asking more open ended questions, building on and being descriptive of what the child says and communicating about feelings,” Valentino said. The program uses live videotaping and positive reinforcement to optimize parental motivation, Valentino said. “Family coaches are trained to highlight and reinforce positive elements, and don’t give negative feedback,” she said. “These moms have a lot of people coming into their lives and telling them what they are doing wrong. You are better able to engage a parent by helping to reinforce what they are doing right, and building on that.” Valentino said this grant provides financial support to extend this program more fully, and will allow her to see the long-term effects of the program. “We are now able to extend this study longitudinally to 240 local families over the next five years,” Valentino said. “We are hoping to see these maltreated children develop to have a cognitive, social-emotional and physiological development that is not different from their peers. We also want to see an improvement in the moms, with decreased victimization.” This research has the potential to advance scientific knowledge and help families outside of the local community, Valentino said. “We have the potential to inform more effective clinical and social policy efforts designed to improve the welfare of maltreated children,” she said. “These programs can also be easily disseminated. It can be taught on a wider scale and introduced into wider communities.” Valentino said she is passionate about using science to improve the lives of maltreated children and their families. “Child abuse and neglect receives little public attention even though it is a big problem in our nation,” Valentino said. “This research can contribute to more practical programs that can help the developmental trajectory of maltreated children.” Valentino conducts her research at the University’s Center of Children and Families, and she said Notre Dame’s mission as a university has supported her research. “I really appreciate Notre Dame’s broader mission, and because my research fits with the mission of the University, I feel like my research is really supported at Notre Dame in a special way,” Valentino said.   “I have also received excellent mentoring from colleagues and my co-investigators, Professor Cummings, Professor Borkowski and Professor Maxwell.” Contact Evelyn Huang at [email protected]last_img read more

Donmar’s My Night with Reg to Transfer to the West End

first_imgThe Donmar Warehouse production of Kevin Elyot’s My Night with Reg will transfer to the West End next year. The Robert Hastie-directed production will begin performance on January 17, 2015 and open officially on January 23 at the Apollo Theatre. The full Donmar cast will reprise their performances: Julian Ovenden Matt Bardock as Benny, Jonathan Broadbent as Guy, Richard Cant as Bernie, Lewis Reeves as Eric and Geoffrey Streatfeild as Daniel. Set in the London gay community in the mid-1980s, My Night with Reg follows a group of friends at one of their London flats over a period of years, from a housewarming to a funeral. The play premiered at the Royal Court Theatre in 1994. Ovenden’s London stage credits include Marguerite in the West End, Merrily We Roll Along, Grand Hotel and Annie Get Your Gun. The Downton Abbey star made his Broadway debut in Butley and starred in the New York Philharmonic concert production of Showboat. Bardock, perhaps best known for his performance as Jeff Collier in Casualty, appeared in the Donmar productions of The Dark and Frame 312. Broadbent’s stage credits include Grand Guignol, Ghost Stories and Chekhov in Hell. Cant has appeared on stage in War Horse, Salome and Cymbeline. Reeves’ recent stage credits include Our Boys and Muscle. Streatfeild has appeared on stage in Macbeth, Copenhagen, Children of the Sun and Earthquakes in London.center_img View Commentslast_img read more

Green ketchup?

first_imgMoms have always known that kids are looking for somethingdifferent to eat. Now the food industry is catching on, movingat a fast pace toward the kid market.Purple and green ketchup, blue and pink butter, cookies andsnacks that change colors in your mouth or your milk — theseare just a few examples of the latest color craze.Why market to children when parents are the ones doing the shoppingand holding the purse strings?”When my kids begged for green ketchup, I totally refusedwhen I saw the higher price tag,” said Sharon Omahen, a Jackson,Ga., mother of two. “I told them they could buy it with theirown money, and they did!”Once she realized how eager her children were to get the ketchup,she was able to use it to her advantage.”I’ve used the purple ketchup as a treat to reward themfor good behavior, and I’ve also bought the pink butter,”Omahen said. “Actually, I just bought the butter becauseit has a flip-top and easy dispenser. But my younger daughterwas thrilled. Now she makes pink faces and designs on her morningwaffles.”Can You Taste Color?The ketchup’s zany colors may entice children, but many adultspass it by because of the altered taste they associate with thecolor.Just because her kids eat it doesn’t mean Omahen does. “Theyalways beg their Dad and me to try it, and I finally did,”she said. “I know mentally that it’s just ketchup, but thegreen color makes it taste awful to me. My husband won’t eventry it.”University of Georgia food science professor Rob Shewfelt assureswary customers that “flavors are colorless, and colors areflavorless.”A food scientist with the UGA College of Agricultural and EnvironmentalSciences, Shewfelt has studied food colorings and how they relateto consumer acceptance of new food products.While a few drops of food coloring won’t change the actualflavor of the products, Shewfelt says, “color does influenceour perception of flavor.” Because people associate colorwith different tastes, changing the typical color leads them tothink the flavor has changed.Mystery E-Z SqeezeHeinz, developers of the odd-colored ketchups, originally decidedto offer purple ketchup when the Harry Potter books became popular.”Boys and girls alike love the cool purple color,”said Brian Hansberry, vice president of marketing for ketchup,condiments and sauces at Heinz North America.Heinz introduced the mystery “EZ Squirt” ketchupthis year in three more colors: pink, orange and teal. A deceptivebottle keeps the ketchup color a secret.Shewfelt said children and adults react differently to thesenew “crazy-colored” products.”Adults ask ‘Why?’ and kids usually just say ‘Becauseit’s cool!'” Shewfelt said. “The answer to ‘Why?’is because so many of us, myself included, do think it’s so ‘Cool’!”last_img read more