Ivana Alilović: Holiday homes are a real hit, but this is just the beginning of a new tourist story of the Zagreb Green Ring

first_img“We have extremely positive reactions to accommodation facilities in holiday homes. Judging by all the market research and data from the eVisitor system, it can be seen that we have hit the niche well with our campaign. We wanted to position ourselves and send a message that guests in our county can stay in a green, rural and protected environment. And all just half an hour from Zagreb. At the moment when everything stopped, it was necessary to react and position ourselves, so we decided to start the campaign and we did not hesitate in that segment, it turned out to be a complete success. current situation, but this is a great start to the development and promotion of a new platform around which we will build our tourism promotion ” Alilović points out. Despite all the challenges, this is exactly what the Zagreb County Tourist Board did with the platform and the “Vacation never closer” campaign. The goal is, of course, to position the entire Zagreb green ring towards Zagreb as much as possible as an ideal weekend destination close to the city bustle. Also, the Zagreb County Tourist Board wants to additionally connect new tourist products and expand the offer because, according to Alilović, they have excellent niche stories that have yet to be developed and presented well. It is through a complete tourist offer and story that we want to unite everything we offer in one place, close to Zagreb as our primary market, says Ivana Alilović, director of the Zagreb County Tourist Board and confirms that holiday homes in Zagreb County are a total hit. Since the beginning of the crisis, I emphasize that special focus and demand will be on continental and rural tourism. But just as continental destinations, despite all the challenges, need to impose and position themselves. The green ring of Zagreb is certainly an ideal destination as an escape from the city crowds and stress, which offers a lot of quality content, all half an hour from the center of our capital. Travel agencies, get involved and see your opportunity, because you can’t do without each other. The entire campaign is accompanied by a new destination platform www.odmorniakdablize.hr which brings together holiday homes in one place, ie accommodation facilities, gastronomic offer, facilities in destinations and wine story, which is certainly one of the main brands of Zagreb County, but so far insufficiently valorized in terms of tourism. “We want to connect them all, both through our platform and through niche tourism products. We also have a strong scene with local distilleries engaged in the artisanal production of gin, which, along with craft breweries, is in a big positive trend. With cycling and bike trails, a green story and all of the above, we can conclude that we have great potential, which we must turn into quality resources. It is good to network everything, complete it and present it as ready-made tourist products. ” Alilović points out and concludes that she is aware that she has a lot of work to do and that nothing goes overnight, but that a defined and rounded product is an imperative and basis for today’s tourism development that Zagreb County certainly deserves in accordance with all these potentials. In conclusion, it is certainly about great potential, but also the challenge of how to network it all well and make a unique tourist product. Here, the proximity of Zagreb as the largest and economically strongest market and the primary market is logical. Especially because in Zagreb a few years ago the awareness and audience for all these products developed. One of the goals is to further promote and highlight our winemakers and wine roads, by which the Zagreb Green Ring is recognized, but also new products that we want to focus on, says Alilović and adds: “Although we managed to position ourselves with relatively modest budgets and get positive feedback from the market, which is crucial, we still have a lot of work ahead of us, but through the new platform we have a good foundation to push forward. We started with the promotion of black truffles in the Zagreb County, ie the Turopolje region, where we showed that the surroundings of Zagreb have a great potential as a well-known truffle area. That story of course has to evolve and this is just the beginning. We are definitely planning to pair truffles with winemakers from Zagreb County, as well as cooperation with restaurants in Turopolje that have a special offer of dishes with truffles. We have very positive reactions, not only from the guests but also from the restaurant owners, which is imperative to complete the whole story. ” says Alilović and emphasizes that in the coming period he will pay special attention to networking with domestic craft breweries, of which there are almost a dozen in the county, and this is a scene that is developing rapidly and with quality. “Not only are we telling a story about a vacation that is never closer, but we are creating a destination around Zagreb that has and can offer much more. It is essentially a well-known county, but with undiscovered secrets at our fingertips. Through additional promotion and connecting the entire offer through one platform, we want to show all the motives for coming, because our county certainly has a lot to offer. In addition to the already recognized wine story, there are many valuable family farms that with catering facilities make an interesting and authentic gastronomic story that unites the area of ​​Prigorje, Moslavina, Turopolje, Jaska, Samobor and Zaprešić because they all nurture a culinary identity in a similar way. And we know how an authentic eno-gastro product creates the motive of arrival ”Says Alilović. Of course, it is always important to accelerate development as quickly as possible, and that is why additional help from the County and synergy of all cities and municipalities is needed. Only as a complete tourist product, the Zagreb Green Ring has a chance to spread its wings and be an ideal weekend destination for the people of Zagreb, but also for tourists who come to Zagreb throughout the year. And that is why it is a positive story that this potential was recognized by the Tourist Board of Zagreb, and gave its contribution to the promotion of the entire Zagreb ring through a joint campaign – Around Zagreb. Win- win. last_img read more

Vets help preserve best country in world

first_imgSinger/song-writer Lee Greenwood recorded so elegantly “God Bless the USA.”On my mind constantly are the veterans of this United States of America.So exquisite Lee Greenwood wrote the lyrics.The Stars and Stripes flying, the National Anthem playing, leave no void of what we so fortunately have and are responsible for preserving.When the world is evaluated, the United States of America, though not perfect, is the best in the world.Les HassanEsperanceMore from The Daily Gazette:Foss: Should main downtown branch of the Schenectady County Public Library reopen?EDITORIAL: Urgent: Today is the last day to complete the censusEDITORIAL: Thruway tax unfair to working motoristsEDITORIAL: Beware of voter intimidationEDITORIAL: Find a way to get family members into nursing homes Categories: Letters to the Editor, Opinionlast_img read more

Find alternatives to arming teachers

first_imgCategories: Letters to the Editor, OpinionThere are problems with arming teachers and setting up metal detectors in schools in order to deter school shootings. Money is one problem. Schools already are underfunded, and using tax dollars to arm and train teachers would be an incredible waste. Five hundred dollars for a metal detector might sound cheap. But to a school that can barely afford school supplies for teachers and students, it isn’t.Another problem is that armed teachers and metal detectors don’t actually address the issue of gun violence. Things like licenses, registrations and insurance for guns could help the problem. Raise the legal age to buy a gun. If the drinking age is 21 because people can’t drink responsibly when they are younger, then they probably can’t use a gun responsibly either. Taylor WilliamGlenvilleMore from The Daily Gazette:EDITORIAL: Thruway tax unfair to working motoristsEDITORIAL: Find a way to get family members into nursing homesEDITORIAL: Urgent: Today is the last day to complete the censusFoss: Should main downtown branch of the Schenectady County Public Library reopen?EDITORIAL: Beware of voter intimidationlast_img read more

PFI ‘bank’ could be shunned

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West Yorkshire retail: Prime movers

first_imgTo access this article REGISTER NOWWould you like print copies, app and digital replica access too? SUBSCRIBE for as little as £5 per week. Would you like to read more?Register for free to finish this article.Sign up now for the following benefits:Four FREE articles of your choice per monthBreaking news, comment and analysis from industry experts as it happensChoose from our portfolio of email newsletterslast_img

More Regus in Thames Valley

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Diary of… a rent review surveyor

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COVID-19: West Java medical personnel forced to use raincoats in lieu of hazmat suits

first_imgDue to the limited availability of personal protective equipment (PPE) such as hazmat suits, medical personnel from a state-owned hospital in Tasikmalaya, West Java were forced to wear disposable plastic raincoats when transporting patients under observation for COVID-19. Medical personnel from the Soekardjo Regional General Hospital were seen wearing blue plastic raincoats while transferring a suspected COVID-19 patient to an ambulance on Saturday. The patient was about to be transferred to the Gunung Jati general hospital. “Yes, it’s true that our staff were wearing normal raincoats,” Tasikmalaya Health Agency head Uus Supangat said on Wednesday as reported by tribunnews.com. “The city [administration] bought 100 plastic raincoats at the store for a total of Rp 1 million [US$69].” Uus said his agency was aware that raincoats did not provide sufficient protection when moving suspected COVID-19 patients according to standard operational procedures, but they forced to use what was at hand because proper PPEs were not available at the time.“Right now there are only 10 sets of PPEs [in the city] and they are spread around several hospitals in Tasikmalaya,” he said.Tasikmalaya Mayor Budi Budiman confirmed the limited supply of PPEs in Tasikmalaya and said his administration had requested that the Health Ministry provide additional equipment. (roi)Topics :last_img read more

COVID-19: Govt forgoes ‘mudik’ ban to prevent economic collapse, Luhut says

first_imgCoordinating Maritime Affairs and Investment Minister Luhut Binsar Pandjaitan, who is also acting transportation minister, said that the government decided to allow an Idul Fitri mudik (exodus) during the COVID-19 pandemic, despite also appealing to the public not to do it, for economic reasons.“Our main consideration is to prevent the economy from stopping altogether. After we calculated everything, [having no lockdown] is our best option among a number of flawed options,” Luhut said during a virtual press briefing from the Presidential Palace on Thursday. “Based on these considerations, we advised the President […] and he agreed that [if we ban mudik] it would affect low-income households the most.”He added that the decision was also taken based on the government’s modeling, which he said showed that the country’s hot weather and high humidity would slow the virus. “Even if we choose to prohibit people from mudik, they’d do it anyway. Therefore we decided to tell them instead that mudik will bring the disease to their families so it’s better not to do it,” he added.Luhut said the people who choose not to mudik would be given an as yet undisclosed amount of compensation.Earlier on Thursday, President Joko “Jokowi” Widodo said there would be no official ban on mudik, asking local authorities to monitor potential virus carriers instead.The decision was made despite calls from public health experts and regional heads for the government to impose a lockdown for “red zone” areas, such as Jakarta, to prevent the disease from spreading farther across the island of Java.According to the central government’s official count, there were 1,790 confirmed COVID-19 cases nationwide as of Thursday, 897 of which were in Jakarta. Topics :last_img read more

Hit by sharp ad decline, India’s newspapers cut jobs and salaries

first_imgIndia’s vibrant newspaper industry that reaches tens of millions of readers daily has been ravaged by declining advertising revenues due to a nationwide lockdown to fight the coronavirus, pushing leading titles to slash jobs and salaries.Advertising revenues at some top dailies published by market leader The Times Group and publisher ABP Group have nosedived as businesses slash ad spending to conserve cash, senior executives said.”Our print advertisement revenue, which is 80% to 85% of our total revenue, is almost zero post lockdown,” said D. D. Purkayastha, chief executive of ABP, which publishes English-language daily The Telegraph and top Bengali language newspaper Anandabazar Patrika. India has extended a nationwide lockdown to May 3 to fight the coronavirus that has so far infected more than 12,000 and killed over 400 people. India has said it will allow opening up of only some industries after April 20.Ad spending The Hindustan Times, another leading publisher, on Thursday said it was moving between 5% and 15% of salaries to variable pay linked to the company’s performance, an internal memo seen by Reuters said.Indian companies last year spent nearly $9 billion on advertising, including about $2.6 billion on print media, according to Pitch Madison advertising report this year.The Indian Newspaper Society, which represents around 1,000 publishers, has estimated the industry could lose $2 billion over the next six to seven months. It has sought federal support via a 50% increase in government advertisement rates.The 88-year-old Indian Express this month also announced pay cuts of up to 30% for some staff and warned of more sacrifices to come. “If the situation continues this proposed reduction in salary will also not be enough for us to see through this crisis,” an internal staff memo seen by Reuters said.The Dainik Bhaskar group, whose Hindi newspaper has the largest circulation of any in India, said it had restructured pay for roughly 1,000 employees, or 12% of its workforce, by introducing a variable component dependent on the group’s performance.”This is to face the situation,” said the group’s human resources head Ravi Gupta.  The Times of India, among the world’s largest circulating English-language dailies, has shrunk to around 16 pages with supplements, compared with 40 plus pages previously, as ads from companies have stopped, said one Times employee.The Times this week laid off some staff on its Sunday magazine team, a move two journalists told Reuters had sparked fears among staff about further job losses.”There is tension and people are only praying. Who knows what will happen, but everybody is expecting pay cuts,” said one Times Group business journalist, who declined to be named.The Times Group did not respond to a request for comment.center_img Topics :last_img read more