Ivana Alilović: Holiday homes are a real hit, but this is just the beginning of a new tourist story of the Zagreb Green Ring
“We have extremely positive reactions to accommodation facilities in holiday homes. Judging by all the market research and data from the eVisitor system, it can be seen that we have hit the niche well with our campaign. We wanted to position ourselves and send a message that guests in our county can stay in a green, rural and protected environment. And all just half an hour from Zagreb. At the moment when everything stopped, it was necessary to react and position ourselves, so we decided to start the campaign and we did not hesitate in that segment, it turned out to be a complete success. current situation, but this is a great start to the development and promotion of a new platform around which we will build our tourism promotion ” Alilović points out. Despite all the challenges, this is exactly what the Zagreb County Tourist Board did with the platform and the “Vacation never closer” campaign. The goal is, of course, to position the entire Zagreb green ring towards Zagreb as much as possible as an ideal weekend destination close to the city bustle. Also, the Zagreb County Tourist Board wants to additionally connect new tourist products and expand the offer because, according to Alilović, they have excellent niche stories that have yet to be developed and presented well. It is through a complete tourist offer and story that we want to unite everything we offer in one place, close to Zagreb as our primary market, says Ivana Alilović, director of the Zagreb County Tourist Board and confirms that holiday homes in Zagreb County are a total hit. Since the beginning of the crisis, I emphasize that special focus and demand will be on continental and rural tourism. But just as continental destinations, despite all the challenges, need to impose and position themselves. The green ring of Zagreb is certainly an ideal destination as an escape from the city crowds and stress, which offers a lot of quality content, all half an hour from the center of our capital. Travel agencies, get involved and see your opportunity, because you can’t do without each other. The entire campaign is accompanied by a new destination platform www.odmorniakdablize.hr which brings together holiday homes in one place, ie accommodation facilities, gastronomic offer, facilities in destinations and wine story, which is certainly one of the main brands of Zagreb County, but so far insufficiently valorized in terms of tourism. “We want to connect them all, both through our platform and through niche tourism products. We also have a strong scene with local distilleries engaged in the artisanal production of gin, which, along with craft breweries, is in a big positive trend. With cycling and bike trails, a green story and all of the above, we can conclude that we have great potential, which we must turn into quality resources. It is good to network everything, complete it and present it as ready-made tourist products. ” Alilović points out and concludes that she is aware that she has a lot of work to do and that nothing goes overnight, but that a defined and rounded product is an imperative and basis for today’s tourism development that Zagreb County certainly deserves in accordance with all these potentials. In conclusion, it is certainly about great potential, but also the challenge of how to network it all well and make a unique tourist product. Here, the proximity of Zagreb as the largest and economically strongest market and the primary market is logical. Especially because in Zagreb a few years ago the awareness and audience for all these products developed. One of the goals is to further promote and highlight our winemakers and wine roads, by which the Zagreb Green Ring is recognized, but also new products that we want to focus on, says Alilović and adds: “Although we managed to position ourselves with relatively modest budgets and get positive feedback from the market, which is crucial, we still have a lot of work ahead of us, but through the new platform we have a good foundation to push forward. We started with the promotion of black truffles in the Zagreb County, ie the Turopolje region, where we showed that the surroundings of Zagreb have a great potential as a well-known truffle area. That story of course has to evolve and this is just the beginning. We are definitely planning to pair truffles with winemakers from Zagreb County, as well as cooperation with restaurants in Turopolje that have a special offer of dishes with truffles. We have very positive reactions, not only from the guests but also from the restaurant owners, which is imperative to complete the whole story. ” says Alilović and emphasizes that in the coming period he will pay special attention to networking with domestic craft breweries, of which there are almost a dozen in the county, and this is a scene that is developing rapidly and with quality. “Not only are we telling a story about a vacation that is never closer, but we are creating a destination around Zagreb that has and can offer much more. It is essentially a well-known county, but with undiscovered secrets at our fingertips. Through additional promotion and connecting the entire offer through one platform, we want to show all the motives for coming, because our county certainly has a lot to offer. In addition to the already recognized wine story, there are many valuable family farms that with catering facilities make an interesting and authentic gastronomic story that unites the area of Prigorje, Moslavina, Turopolje, Jaska, Samobor and Zaprešić because they all nurture a culinary identity in a similar way. And we know how an authentic eno-gastro product creates the motive of arrival ”Says Alilović. Of course, it is always important to accelerate development as quickly as possible, and that is why additional help from the County and synergy of all cities and municipalities is needed. Only as a complete tourist product, the Zagreb Green Ring has a chance to spread its wings and be an ideal weekend destination for the people of Zagreb, but also for tourists who come to Zagreb throughout the year. And that is why it is a positive story that this potential was recognized by the Tourist Board of Zagreb, and gave its contribution to the promotion of the entire Zagreb ring through a joint campaign – Around Zagreb. Win- win.