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two, and the user search keywords. Why? Maybe some network promotion will say, I do the search engine ranking. Focus on users’ search habits, what is the relationship? What about after a number of network promotion experience, this point is critical factors. As shown in the website, with a relatively high flow rate, the conversion rate is not very high. On the contrary, low flow, high conversion rate. The two kind of phenomenon, it is hot and cold points, there is a sense of tit for tat. Indeed, these two phenomena are existing. Keywords set, and users often search words have a certain relevance.